The Selfie phenomenon

Selfie, as defined by the Oxford Dictionary, is “A photograph that one has taken of oneself, typically taken with a smartphone or webcam and uploaded to a social media website.” In the last months, we’ve participated in a massive increase of this kind of photos. Furthermore, the TV leader Ellen DeGeneres was the breakpoint of the Oscar’s Ceremony this year -although it wasn’t mentioned at that moment it was a marketing movement by a renowned technological company-.

TIME Magazine‎ recently ranked 459 cities around the globe illustrate “the selfiest places on earth,” As expected, large cities including New York and Miami topped the US list while Makati City, Philippines was the number one spot worldwide. But this isn’t a separate case of the ‘Selfies’ phenomenon. Companies like Scoopshot and Startup Alliance are making great actions to improve and expand this photographic experience between the social community.

Selfies are not good or bad. The issue is all in how one uses it. Used seriously the selfie trend can help media companies engage and grow audiences by allowing real people to become real contributors to events in their own community.

Use this new tool to gain audience participation, engagement and trust. People are eager to be involved and with more than 1.5 billion smartphone users around the world, selfies are here to stay.