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Which are the #copywriters work instruments?

Viral content and words are the main instruments for the daily work of a copywriter. As tells #MarketingDirecto, texts are the essence for the good marketing, and, for that, you should keep in mind a few patterns to catch audience. Here there are:

1. Users are titulars lovers that include numbers and get directly to users.

2. Work with superlative words.

3. Brief and simple. A text must adjust to quality and not to quantity.

4. The great formule to make a titular is: numbers+adjetive+noun+objective+promise.

5. 100% of users prefer visual content instead of paragraphs of text. It’s necessary to know how to supplement both sides multimedia content.

6. The reader must interact with texts, so we’ll pay attention to comments on the website and set up the possibility to share the publications on social network.

7. The perfect text on the net must include: sharing social buttons, comments space, appointments, embed videos, checklists, advices and answers to audience questions.

8. Know how to choose the right moment to share the content on the Internet. We should know which are the best activity hours on the digital communities.

Visit our site to learn more about technological products, marketing and international business  www.thestartupalliance.com/es/empresas

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Dont’ let the smartphone eat your life: Five advices to slow down

We live actually in a completely technological life depended by technological devices. Marketing Directo has brought an article to show users how to develop healthy habits. With them, we will divide work and personal life, so we can’t mix them. Here are the right points:

1. Don’t put the phone on the table during a meeting. We can pay attention to the conversation if we save it in our pocket or in the bag.

2. Disable the push up notifications.  The massive accumulation of alerts can cause a high level of anxiety and it can provoque negative effects in our mental  or physical health.

3. Join all the icons into a common folder. We will check those contents when we have time to do. With this instruction, we can avoid being pendant of the latest news. 

4. Turn off the device in the right moment. That’s the key to have a self comfort, so we can give more space to another activities like being with our family or friends.

5. Call people. Start to use the phone like a phone. Relations between direct dialogue are stronger than chats or mailing messages.

Check out more digital content in  www.thestartupalliance.com/blog/

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Photographers can win a prize

Get 35 euros and feel the sunrise or the twilight…We are looking for the best artistic picture related with your sunrise or twilight! Feel the sunlight and freeze the perfect moment with the best creativity and maximum expressive quality.

Remember! You have until the 31th Thursday to participate in the #amaneceroatardecer

Register in Scoopshot and you will know the winner the next 1st August in the Startup Alliance website and social network www.thestartupalliance.com/customers/scoopshot/

Download the Scoopshot app on Android an iOS devices

https://play.google.com/store/apps/details?id=com.scoopshot.mobiapp&hl=es

https://itunes.apple.com/es/app/scoopshot/id417797386?mt=8

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Startup Alliance ends its first Scoopshot task

Under the title “Tell us where are you enjoying your holidays!” users have answered to the strategy with more than 65 photos. “Scoopshoters” from Spain, Frande, Denmark, EEUU or South Corea have participated with Startup Alliance. Know more in http://thestartupalliance.com/customers/

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Advices to avoid online thiefs

Startup Alliance teach you some advices to avoid online robbery. Simple actions like deleting SPAM emails, using and antivirus or installing software updates are very effective in order to fight the called ‘cybercriminals’.

Lodging reserves and flight searching are the sides more vulnerable to get stolen by thiefs on the net. The expert in #cybersecurity Eddy Willens explains in the daily ABC that “it’s indispensable keeping our computers and devices totally updated”.

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CaddieOn it’s not only an app

The digital wrist of CaddieOn connects you directly to your social profile #CaddieOn in order to know statistics and information of other users that are nearby at the field. Do you want to be the best player? Connect your CaddieOn in

La muñequera electrónica te conecta directamente a tu perfil social #CaddieOn para conocer las estadísticas y datos de otros usuarios en el mismo campo o en otros. ¿Quieres ser el mejor jugador? Conecta tu CaddieOn a través de: http://thestartupalliance.com/customers/caddieon/

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Spanish drones are now flying

Fomento Ministry of Spain has approved the first provisional regulatory law in order to establish the requirements for the companies and pilots to use drones. The minister Ana Pastor has brought out that “Spain has to adapt its development in new technologies, but it must promise the safety of users”.

Our country counts with more than 20 companies specialized in the making of drones. This step it’s only a new beginning for a market in continuous growth. The adjustment of this law will allows “the utilization of drones in investigation and development operations, fire extinguishing, filming, flying marketing, searching and rescue, etc.”, according to the article of the website Marketing Directo.  All of it will guarantee the safety and keep the banning of flying over streets.

From Startup Alliance, we bet for the improvement of this kind of laws in order to secure the good use of mobile technology. Visit our website and find more information at Marketing Directo http://www.marketingdirecto.com/actualidad/digital/espana-da-alas-a-los-primeros-drones

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Don’t you still know Peek?

Peek it’s an exclusive social network that allows celebrities get in to communicate with their users. The app it’s free download, and it allows fans a fantastic experience with direct access to exclusive contents. Furthermore, the app offers to stars an easy way to make money with interactions in social networks.

Know more about #PeekStars getting in http://thestartupalliance.com/customers/peek/

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PeekStars offers pictures, videos and exclusive contents

This is the way of #PeekStars, a new Startup Alliance’s app that brings to Spain the possibility of having direct access to exclusive content of your favourite celebrities.

Know more about this new app in

Esta es la propuesta de #Peek Stars, una nueva app que Startup Alliance te trae a España para que tengas acceso a un contacto directo con tus famosos favoritos.

Conoce más acerca de esta nueva aplicación móvil en http://thestartupalliance.com/customers/peek/

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User Generated Content in Scoopshot

UGC is one of the main information sources actually. In reference with Scoopshot, almost 58% of readers “prefer newspapers which publish pictures taken by users”, according to the website.

Visit Scoopshot at: http://thestartupalliance.com/customers/scoopshot/ and discover how to become a #freelance photographer with Scoopshot!

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